Recently, Lee and Mat Samuels-Camozzi together with their 19-month-old son Carter, had been featuring in the new McCain chips advert. Lee and Mat, who had Carter via a surrogate, agreed to participate in shooting, as they believed it would help to promote family diversity and same-sex rights equality. The advertisement wasn’t all about these two gay dads, many other non-traditional parents were featuring in it, like single moms, single dads, stay-at-home moms and dads, grandparents, adoptive parents, etc. The guiding idea of the ad was to show and to celebrate family diversity in modern society.
But against all expectations, the advertisement made a perverse effect, Lee and Mat had been compared to paedophiles, labelled sick and accused of neglecting their son Carter for not having a mother present in his life. Two dads received dozens of hateful comments and faced a torrent of online abuse in social media. Men were literally shocked with the fact that this kind of attitude still exists in 21st century. But they are still very proud of being dads and regard their family to be the best in the whole world.